Decor families 1899-1907

Apart from the change in branding from ‘Zuid-Holland Gouda’ to ‘Made in Zuid-Holland’ there appears not to have been any other sudden changes in the output at PZH in 1899/1900. The decors that had been in production in the first two years were developed further as fashion and the taste of the public changed. But new ranges were brought into production, either inspired by the success of the competitors or as own developments. The below overview attempts to list all ranges produced in the period 1899-1907 in more or less chronological order, starting with the continuation of the ranges from the period 1897-1899. 


Conventional decors

After 1899 we see still see some decors that are likely continuations of the earlier Conventional Symmetrical and Asymmetrical decors but soon they appear to be absorbed in the Gouda decor range. The transition is something that needs a closer look.

Tiles and vases with landscapes and interiors

Mainly after 17th and 19th century paintings by Dutch masters.It is possible the ‘Zuid-Holland Gouda’ branding was in use on tiles after 1899. After 1908 these scenes were often marked as ‘Paysage’

Gouda decors

This range became hugely successful and appears to have outsold the P decor range. The most common decor is asymmetrical (top left) but symmetrical (top right) continues as a left over from the earliest conventional symmetrical decors. Other decor styles are on a white background, a distintictive overwhelming green decor and vases with portrait or marine landscape cartouches.

Ivory Bronce decors

This range was mentioned in a 1904 inventory (see below) but it was never clear what decor this was referring to. For the author, it refers to a special series of models (2000 numbers) that were based on standard models but received a laid up reliëf of leaves and flowers. These were finished in either a metallic or a pure white paint while the rest of the decor was in the Gouda or P decor style. Based on the known examples and the model numbers it appears this range was introduced end 1899 to early 1900, before the introduction of the Delftware range. But it was never produced in great numbers.

Delft decors

According to a company report to the Chamber of Commerce PZH started this range in 1900. It hired Henri Breetvelt who designed most and painted many of these decors. Delft Blue and Polychrome are the most common, sometimes with cartouches with Paysages (marines, landscapes or buildings) but also with full size portraits.

Marine decors

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Porcelain decors

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National Smooth and Reliëf

It is unclear when this decor family came in production, but it was before end of 1904. All decors were based on men, women and children in Dutch regional costumes. The Smooth version was painted on normal models, for the reliëf version special models were produced with 7000 model range numbers. The range also had figurines in regional costumes of around 40 cm./16 inch tall

Inventory December 1904

Among some of the few pieces of early administration that have surfaced after the PZH archive was destroyed in the 1960s is an inventory of finished products taken in December 1904. It gives an indication of the decor ranges in production at the time: 

  • Gouda
  • P (porcelain decor)
  • National (smooth and reliëf)
  • Ivory Bronce 
  • Marine
  • Massa (unknown what this stands for)
  • E or C? (possibly pre 1900 stock with letter codes)
  • A ? (idem)
  • P Verstraaten  (P decor by Theo Verstraaten)
  • Bl(auw) and O(ud) Delft ( Blue and Polychrome)
  • Tile tableaux
  • Tableau the Nightwatch after Rembrand (painted by D Harkink in 1901)

It is of course no proof that the decor families below were not yet in production, just that they were not in stock.

Chris van der Hoef decors

to be completed 


to be completed 

Privat Livremont

to be completed 

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