This collection started in 2016 with the purchase of two pieces of Porcelain decor made by the Plateelbakkerij Zuid-Holland (PZH) in Gouda in the first years of the 20th century. Over the years the emphasis changed from mainly Porcelain decor and related decors to all objects produced by PZH in the first ten years of their existence, from the end of 1897 to around 1908. The presentation in virtual display cases is split into four sections: the products of the first two years of production, the development of the so-called Gouda decor, the development of the Porcelain decor and in the last group some of the other decors produced in the first decade. 

The sections can be accessed directly from the Collection menu or by clicking on the sections below.

At the start of production in late 1897 experienced decorators and model makers were hired from the art pottery factories already in production. So it is not a surprise the first decors and models were heavily influenced by what was being produced by factories like Brantjes, Holland-Utrecht and Rozenburg. The first objects with what later became known as the “Gouda” decor came on the market in 1898 and they soon replaced the initial decors styles.

The first Gouda decor is thought to be the design of ex Rozenburg artists W G F Jansen. While the first objects from 1898/1899 and the ones from around 1908 can be dated more exactly the development of the decors between these years is still uncertain.


The next successful decor range for PZH was the so-called porcelain decor. The launch in the market was probably in early 1901 after Egbert Estié had decided to compete with the successful Rozenburg eggshell porcelain launched at the World Exhibition in Paris in 1900. This period up to c. 1905 is characterized by a huge diversity in decors, from 1908 first the New Porcelain decors and then the Matte decors take over.   

Probably the first range introduced after the Gouda decor was called Ivory/Bronce, for which relief was added to standard models which were then finished in either a metal-coloured or white paint. In 1900 a range of Delftware was launched in blue and polychrome decors. Other ranges include marine and landscape scenes and vases and figurines depicting people in Dutch national dress.

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