Gouda decors development
The decor that would later be known as the ‘Gouda’ was the first successful and long-lived decor range developed by PZH. The design is attributed to ex-Rozenburg artist W.G.F Jansen, who worked for PZH between 1898 and 1899 and developed it in 1898. The decor evolved during the circa thirty years in production and was also widely adopted by other factories. The Gouda decors in the collection can be dated to three periods in the first decade of production at PZH. The second period from c.1900 to c.1906 sees the development of a wide variety of decor types that unfortunately are still difficult to date. So the evolutionary development remains, for now, a mystery.
The first Gouda decor is likely to have come into production in 1898, based on the working period of the likely designer of the decor W.G.F. Jansen (April 1898- April 1899) and a note by contemporary artist Leen Muller that mentions 1898 as the start date. This first section shows the Gouda decor object produced in 1898 and 1899 before the factory dropped the decor letter code and changed the branding from 'Zuid-Holland Gouda' to 'Made in Zuid-Holland', likely in the third quarter of 1899. This section is identical to the second section under 'Earliest decors'
The second group contains the Gouda decors that can be dated between the end of 1899 and circa 1906. They show a wide variety of decors, but we are as yet unable to date objects more precisely so the sequence of development is still unclear. For now, we have tried to group the different decors by the flowers that are depicted. In the period 1899 to 1907, the Gouda decor group accounted for approximately 50 % of the sales (based on c. 2000 objects). The second biggest seller was the Porcelain decor range with c. 30 %.?
The third datable group starts in c. 1907 when we see a standardization of the decors in just a few types. When Egbert Estië had to give up control in 1905 and the Hoyng family took over the management of PZH we see a lot of change in the product ranges. This section shows examples of the decors from possibly mid-1907 to mid-1908. As a group, they are quite distinctive from the earlier period. It also provides links to all objects in the database from the 1907/1908 period and all examples of Gouda decors from later years.