PZH decors from 1897 to 1899
At the start of production in December 1897 the Plateelbakkerij Zuid-Holland (PZH) hired several artists and modellers from the Dutch factories already involved in art pottery manufacturing. So it is not surprising that the first models and decors were very much in line with the products of Brantjes, Holland-Utrecht, and Rozenburg. It is long thought that this group of early objects marked with a letter code was produced over a period at least up to 1905 when Egbert Estië left PZH. But new research has shown that it is far more likely these objects were created within the first two years of existence of PZH, and the letter code is not a year code but a code for the different decors executed on a certain model. For the detailed report see here.
This section shows the early decors inspired by the type of decors in production at the existing art potteries in the Netherlands and possibly abroad. In 1899 after the letter code was dropped the production of these decors declined quite quickly and transitioned into the more popular Gouda family of decors. While it is often a subjective choice examples of these later/transitional objects are presented separately from the objects that fit better in the developing Gouda family of decors.
The decor that would later be known as the 'Gouda' was the first successful and long-lived decor range developed by PZH in 1898. The design is attributed to ex-Rozenburg artist W.G.F Jansen, who worked for PZH between 1898 and 1899. The decor evolved during the circa thirty years in production and was also widely adopted by other factories. This section shows the Gouda decor objects created before the letter code was dropped in 1899.